Word: kuramachi
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Dates: during 2000-2009
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...Individual voices are hard to find, however. As dictated by the medium, the language of keitai shosetsu is simple and peppered with emoticons. Dialogue and description are sparse. Subject matter is predictable. "Keitai shosetsu are usually about love stories - often romantic relationships experienced by the target audience," says Mari Kuramachi, an editor at Starts. Typically, a heroine loses her first love (in K, the male love interest dies in an accident), then later struggles to find love again. Obstacles can be gritty - rape, drugs, accidental pregnancies and prostitution are all common - but they are invariably overcome, and traumatic events usually...
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