Word: kutter
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Dates: during 1938-1938
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Larry Lane visited the Coast as adman for Better Homes and Gardens. He was born in Horton, Kans., had jogged around Minnesota with a horse and buggy selling Keen Kutter knives, got his learning at Drake University. Like many another Coast visitor, Larry Lane saw at once how vastly Far Western modes of living, eating, fun-making differed from those of the rest of the U. S. When he bought Sunset (largely for its established name) in 1928, he determined to publish a magazine capitalizing on the Far West's insularity. His first move was to slash the price...