Word: kuyoomjian
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...carpet events, the company is willing to pay to be in situations only if they highlight its core brand messages of health and luxury. "We wouldn't pay a lot of money if it's just sitting in front of Simon Cowell," said senior vice president of marketing Diane Kuyoomjian. I was feeling pretty healthy and luxurious until she told me, as an example, that the company turned down a scene in a movie in which the Pom Wonderful bottle would have been used as a bong. When I asked if people at the company expected to read what...
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