Word: kwai
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...special, two-hour TV-movies being filmed by Universal Pictures, NBC was in gleeful possession of at least the No. 2 and 4 ratings among all the movies shown this season-topped only by ABC's incredibly popular rerun of a movie-movie, Bridge on the River Kwai. With five more such originals to follow-at a cost of $750,000 to $1,000,000 apiece-NBC is all but assured of the only conspicuous new success of the year...
...about the chap who lost his false teeth in Burma, and has been looking for his bridge on the River Kwai...
...only do they produce TV series, but to satisfy insatiable TV they are selling off rights to more and more recent films. Movies fill prime time five nights a week and will soon fill six. After ABC bought rights to Columbia's The Bridge on the River Kwai for $2,000,000 and scored a ratings blitz, the networks were convinced, if they had had any doubt before. Within days, three studios had been paid $92,500,000 for 118 films. Among them was 20th Century-Fox's Cleopatra, perhaps the most wildly unbusinesslike spectacular ever produced. Originally...
HANS CHRISTIAN ANDERSEN (ABC, 7:30-10 p.m.). The first ABC movie special, The Bridge on the River Kwai, unhorsed Bonanza in the Nielsen race, and now the network is gunning for The Man from U.N.C.L.E. with Sam Goldwyn's 1952 story of the fairy-tale-teller, starring Danny Kaye, Farley Granger and Jeanmaire...
Bridge on the River Kwai (movie...