Word: kwik
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Dates: during 1990-1999
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Even admirable attempts to address the stereotypes fall short--if only because a lot of people don't recognize satire. Apu on The Simpsons is a ludicrously drawn character, a heavily accented and mustachioed man who runs a Kwik-E Mart and offers guru-like advice to his befuddled friend Homer (when he is not making his own gauche mistakes). I don't think most Americans even recognize that The Simpsons uses Apu to mock American conceptions of South-Asian Americans...
...There is life beyond Bart. The scamp was the show's first star; his ripostes ("Eat my shorts") became T-shirt slogans. Bart is still the richest Simpsons character, but the purview has expanded to include all of Springfield, with 50 or so comic figures, from the Kwik-E-Mart's Apu Nahasapeemapetilan to the Kennedyesque Mayor Quimby to Krusty the Clown and his sadistic cartoon cohorts Itchy & Scratchy -- a wonderfully congested cosmos each week...
...already seen. But he's making it up on the spot. He'll pitch the whole story, the turns it takes; the jokes are there, and it'll have a sweet ending. Once we started to tell him a Simpsons story line: Homer has to work at the Kwik-E Mart for Apu. Jim goes, 'Oh, great. And Apu will say, "There are only two phrases you have to know, I assure you: 'That is the full-size box of corn flakes' and 'Shoot if you must, I don't know the combination to the safe.' " ' I think he writes...