Word: kyser
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...without his consent. "What's the difference," he demanded, "between Heifetz and a fiddler in a tavern?" Once he decided to give a concert honoring Chicago Mayor Ed Kelly for political favors, and "suggested" to 23 bandleaders, including Paul Whiteman, Fred Waring. Tommy Dorsey and Kay Kyser, that they bring their orchestras to Chicago at their own expense. They all came, and with them the orchestras of three national radio networks...
...association launched a long-range program to get North Carolina back on its feet. They brought Carolina-born Bandleader Kay Kyser home from Hollywood to help them "sell good health as you sell a candy bar." They peddled the unpalatable truth in the press, on the radio and in public meetings...
Born. To James Kern ("Kay") Kyser, 47, North Carolina University cheerleader who became a bandleader and radio star (the College of Musical Knowledge), then retired to his old college town, and Georgia Carroll Kyser, 32, former model for Chesterfield ads: their third child, third daughter; in Durham, N.C. Name: Amanda Kay. Weight...
...Kyser (Thurs. 9 p.m., NBC). Guest: Hoagy Carmichael...
...bought up the" commercial time on 23 unsponsored shows on two radio networks, CBS and Mutual. In case any listener misses the point, Ford plans to follow its two-week radio barrage with a similar television drumfire. Besides its regular TV shows (the CBS Ford Theater and NBC Kay Kyser show), Ford commercials will pour from five sustaining shows on all four networks. Said Ford Vice President L. D. Crusoe of the unprecedented $500,000 radio & TV splurge: "It gives us more of an opportunity for flexibility and timing . . . as related to campaigns in other media-something to be desired...