Word: label
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Dates: during 1950-1959
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Some shrewd lawyers told Allan Shivers that under Texas law this would be an illegal use of the Democratic label. (The judgment of his legal advisers was confirmed when a district court last week threw out an attempt to get a "Texas Democratic" ticket on the ballot.) Shivers stayed up until 4 a.m. writing his speech to the year's second Democratic state convention, urging it to take the course it eventually took: put Stevenson and Sparkman on the ballot, but work against them...
...Foundation, which supplies free dogs to the blind. Their agreement was no ordinary business deal. Staffel, who had long wanted to do something for the blind, agreed to turn over to the foundation "forever" the profits on every can (about a penny) of Perk Dog Food for which a label was mailed in to Bishop Sheil. "I had no idea at the time," says Staffel, "how many people read the offers on labels...
Last week the 125 millionth Perk label came into the foundation's Chicago office. And out from Staffel went another check, bringing the total of profit payments since...
Shivers and his compromisers won. The convention voted to put Stevenson and Sparkman on the Democratic ballot-and then urged "every Democrat" to vote for Eisenhower and Nixon "under the label of the Republican Party or the label of any other party...
Nothing makes U.S. admen wince more than the huckster label which Adman-Novelist Frederic Wakeman hung on them like an albatross six years ago. Even Tide, an advertising trade paper, has often used the term. But in a recent editorial, Tide said it was doing its best to strike the offending word from its copy, sermonized that admen should help banish the term by not acting like hucksters...