Word: label
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Dates: during 1970-1979
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Perhaps it is because Jimmy Carter confounds our traditional notions of greatness that we find it necessary to label him, his family and his associates as part of "a continuing assault on traditional American sensitivities." I, for one, continue to be grateful for the President's lack of pretentiousness...
Radcliffe is "not just a college; it is an institution," as Radcliffe Forum Director A. Simone Reagor put it recently. While some label Radcliffe an anachronism, others hail it as a living symbol of the more tranquil society of the past, or of a future society in which women will participate more fully than they do now. As it nears its centennial, the college today is an enigma: Radcliffe receives alumnae donations--some women say they go to school there--but it lacks an official undergraduate enrollment. Radcliffe confuses people...
...socialist include Western-style democracies and repressive Communist dictatorships, constitutional republics and hereditary monarchies. Socialism is a flag of convenience that accommodates technocrats and market-minded economists, that allows fascist-type dictators or small-time Bonapartes to perpetuate themselves in power. It is politically chic to use the socialist label. Observes French Political Philosopher Raymond Aron: "In most countries, socialism carries the connotation that whatever is good is socialist, whatever is bad originates in capitalism." Adds Nobel-Prizewinning Economist Milton Friedman: "[For many], socialism implies egalitarianism and that people are living for society, while capitalism has been given the connotation...
...market has been roiling ever since Philip Morris in 1970 acquired full control of Miller Brewing, a Milwaukee company with a well-known label but stagnant sales. In came a team that knew little about the relative merits of hops and barley but was highly skilled in the arts of advertising, packaging, cost analysis and marketing. John Murphy, who was Philip Morris' chain-smoking, beer-quaffing international executive vice president, was made head of Miller, and he brought to his office the same marketing drive that had made Philip Morris the biggest American tobacco company in Europe, Africa...
Spending $500 million to expand in the beer business, Miller introduced the 7-oz. "pony" bottle and bought the Lite label for its low-calorie brew, which became a runaway success; Miller staged a high-budget ad campaign that featured Mickey Spillane and ex-Football Star Bubba Smith to give a macho image to Lite. In order to crack the highest-priced market segment, which has been dominated by Anheuser-Busch's Michelob and imports, Miller last October began national sales of Lowenbrau made under license in its U.S. breweries...