Word: label
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Dates: during 2000-2009
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...says blockmate L. Tenjiwe Moyana ’07. And she doesn’t—Poilâne tries to live as close to a normal life as she can manage. “There’s no reason for me to put a label on my forehead and say ‘Hey, I run a company,’” she says. “But at the same time, I’m not going to lie—I kind of love my job.” It is Poil?...
...paradoxical one-drop rule that holds a black woman can never give birth to a white child, as historian Noel Ignatiev points out. (But he also calls for the “abolition” of the white race—of its privilege, of its label; not of its members. Still, maybe we should take his words with a grain of salt, yes?)Ultimately, my newfound discovery eluded me because, up until last time I checked over a Thanksgiving meal, she fervently denies it. “I’m not white,” she maintains defensively...
...Environmental Protection Agency (EPA) is finally getting around to tackling a problem that has irked discerning car buyers for decades. Since the 1970s, any new car or truck sold in the U.S. has been required to carry a label that details both the price and the estimated mileage the vehicle will get in city and highway driving. Consumers and environmentalists, however, have criticized the practice, saying the mileage figures on the EPA sticker don't bear any resemblance to the mileage motorists actually achieve in real-world driving...
Meanwhile, Kohl's, a chain known for selling brand-name merchandise at discount prices, is adapting Penney's successful, exclusive-label strategy--that is, getting well-known designers or brands to create products that will be available in its stores only. It already has partnerships with Este Lauder, which has created other exclusive brands for the retailer; Ralph Lauren (Chaps); skateboarder Tony Hawk; and Cuban-American model and actress Daisy Fuentes. Next up in early 2007: a blockbuster partnership with designer Vera Wang and an exclusive housewares partnership with the Food Network. Says Kohl's president, Mansell...
Despite Kohl's new marketing initiatives, Penney still has the edge in private brands. About 45% of its revenues come from the store's 34 exclusive labels, like a line of women's working clothes by Nicole Miller and bedding, bath items and linens from home-design celebrity Chris Madden. In early 2007, the retailer will introduce two new exclusive Liz Claiborne lines and launch its biggest house label yet, Ambrielle, a collection of intimate apparel that is likely to compete with Limited's Victoria's Secret chain. "It's clear to our customers that our brands have the style...