Word: label
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Dates: during 2000-2009
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...their boutiques from the rowdy street fashion of the teens preening outside. But enter Naoki Takizawa's sleek, stark space in Tokyo's fashionable Roppongi Hills neighborhood and the soaring glass wall seems less a barrier than an instrument for osmosis. Among his latest designs for haute-couture label Issey Miyake?fanciful blouses and blazers inspired by the flourishes of baroque furniture?mingle a more prosaic product: Takizawa's imaginative take on Lee jeans and Champion sweatshirts. "For too long, fashion was something people could look at but couldn't imagine wearing," says Takizawa, whose collaboration with the decidedly unglamorous...
...1950s song remixed for the spot by Swiss musician DJ Bobo. Soon after the ad hit the air, and to the Coke team's surprise, "people were on talk shows saying, 'What does this mean?'," Orkina says. Coca-Cola moved fast to capitalize on the buzz. Teaming with record label BMG, which had found DJ Bobo, it slapped a Coke logo on CDs and started selling singles. The campaign spread to other markets. And Chihuahua mamboed to No. 2 on the pan-European Eurochart. The stealth marketing success of 2003 in the Netherlands, a TV show called 6Pack, is funded...
...GUERRA. Fusing pop, trip-hop and a variety of Latin American styles, Mexican singer-songwriter Ely Guerra forges her own eclectic, mature sound, topped by velvety vocals in Spanish which soar, smolder and seduce. Her Mexican record label, who didn’t know what to make of her, shelved the songstress before demand for her addictive and understated brand of pop led her to EMI. Friday, August 1 at 8 p.m. $15. 18+. Downstairs, The Middle East, 472 Mass. Ave. (MRH & HLN) WINTERBOY. Oddbeat singer/songwriter/guitarist Alan Winters has a zest for experimentation. He’s tried his hand...
India exports $9.5 billion in code annually--but almost all of it is written under contract for such mammoth outsiders as Microsoft. Hukku, 45, wants to change that. I-flex, which began as a separate business in 1988, sells a range of products under its Flexcube label that help financial-services companies manage banking, credit-card and other transactions. It's a competitive field, dominated by firms like Temenos and Misys, but i-flex has customers, including the American Stock Exchange, in more than 90 countries. With fiscal 2003 revenue of $134 million and 2,370 employees, Hukku's company...
...want to label games as art? Because we get more money...