Word: label
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Dates: during 2000-2009
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When asked about his favorite book, Eastman expressed a popular sentiment: “Anything. I’ll read a sugar label...
...hard. Many can't handle common noises or the feel of clothing on their skin. A number just seem clumsy. Adults can remember kids like these from their own childhood. They were the ones called losers, loners, klutzes and troublemakers. At STAR Center they wear a more benign label: children with sensory processing disorder...
Ch�vez backers of course reject the democratator label. "Yes, the intent of socialism is that the collective interest predominate over individual interests," says Haiman El Troudi, director of the Miranda Center in Caracas, a policy research think tank set up by the government. "But if our agenda were Stalinist we would have imposed it by now. Instead we're subjecting these reforms to an election - totalitarian states don't do that." Bernardo Alvarez, Venezuela's ambassador to the U.S., concurs: "We're trying to create institutionality in Latin America precisely because its present institutions don't function...
...craftsmanship and authenticity are exactly what sake drinkers seek. "People want authentic experiences," Sidel says. "When they buy sake, they want a piece of Japanese culture." Not being able to read the label, however, is like walking blindfolded off a flight to Tokyo: you may have arrived, but you won't get very far. For Americans, part of the intimidation factor with sake selection is not only lack of exposure but also those pesky Japanese characters. Even after four years of college-level Japanese, Sidel couldn't read the labels, so he has tried to carve out what he calls...
Sake buyer Paul Tanguay says more information in English on the label is key to U.S. sales. And he's one to be heard. Having worked with every distributor in the U.S. while he was the beverage director of Sushi Samba restaurants nationwide, Tanguay is a formidable player in the popularization of the drink and imported sake's upward trajectory. "So much of what goes into developing brands in this business is distribution," says Sidel. "This is true of management of any luxury good or product--who is buying it, who is drinking it--and that is determined by distribution...