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...1950s song remixed for the spot by Swiss musician DJ Bobo. Soon after the ad hit the air, and to the Coke team's surprise, "people were on talk shows saying, 'What does this mean?'," Orkina says. Coca-Cola moved fast to capitalize on the buzz. Teaming with record label BMG, which had found DJ Bobo, it slapped a Coke logo on CDs and started selling singles. The campaign spread to other markets. And Chihuahua mamboed to No. 2 on the pan-European Eurochart. The stealth marketing success of 2003 in the Netherlands, a TV show called 6Pack, is funded...

Author: /time Magazine | Title: The Stealthy Sell | 8/3/2003 | See Source »

...GUERRA. Fusing pop, trip-hop and a variety of Latin American styles, Mexican singer-songwriter Ely Guerra forges her own eclectic, mature sound, topped by velvety vocals in Spanish which soar, smolder and seduce. Her Mexican record label, who didn’t know what to make of her, shelved the songstress before demand for her addictive and understated brand of pop led her to EMI. Friday, August 1 at 8 p.m. $15. 18+. Downstairs, The Middle East, 472 Mass. Ave. (MRH & HLN) WINTERBOY. Oddbeat singer/songwriter/guitarist Alan Winters has a zest for experimentation. He’s tried his hand...

Author: By The CRIMSON Staff, | Title: Happening :: Listings for the Week of August 1-August 7 | 8/1/2003 | See Source »

India exports $9.5 billion in code annually--but almost all of it is written under contract for such mammoth outsiders as Microsoft. Hukku, 45, wants to change that. I-flex, which began as a separate business in 1988, sells a range of products under its Flexcube label that help financial-services companies manage banking, credit-card and other transactions. It's a competitive field, dominated by firms like Temenos and Misys, but i-flex has customers, including the American Stock Exchange, in more than 90 countries. With fiscal 2003 revenue of $134 million and 2,370 employees, Hukku's company...

Author: /time Magazine | Title: I-Flex: RAJESH HUKKU/Bombay, India | 7/28/2003 | See Source »

...want to label games as art? Because we get more money...

Author: /time Magazine | Title: Biz Watch | 7/27/2003 | See Source »

...scale investigation of Hong Kong's entertainment world last Wednesday and has since arrested some 28 industry bigwigs. Those arrested include singer Juno Mak; his father Clement Mak, the chairman of CCT Telecom, which owns Mak's management company, Mellow Studio; Alex Chan, the president of Mak's record label, Universal Music Hong Kong; three staff members of local broadcaster TVB; and Albert Yeung, the founder of Emperor Entertainment Group. Several of Yeung's stars, including Eason Chan, Nicholas Tse and Joey Yung, were spotted at ICAC offices and were thought to be among the 29 other show-biz folk...

Author: /time Magazine | Title: Dirty Business | 7/21/2003 | See Source »

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