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...Martin and writing-producing partner Rami use the same standards when they apply the musical cosmetics - mixing, polishing and layering vocals and instrumentation. "It's sick," says Martin Dodd, a longtime friend and head of A.-and-R. for record label Zomba Europe. "They'll stay up literally for three days just to get a drum sound right." Even then, songs don't always turn out as planned. With the mixing of Oops! ... I Did It Again, "after a week, Rami and I realized it sounded like shit," he says. "It didn't groove." So they scrapped it and went...
...metal group called It's Alive. The lessons at his music-focused high school couldn't compete with visions of a rock star future, so he dropped out to concentrate on the band. It's Alive was the rare act that actually got a record deal, from the Cheiron label run by producer Denniz PoP. The deal would be the band's end and Martin's big break...
...Early that year, PoP and Martin saw a video of five guys singing at Sea World. They were called the Backstreet Boys and they were good, Martin says, "but we were concerned that there were too many boy bands around." Jive, the Boys' label, pushed. PoP and Martin relented. And Backstreet flopped. We've Got It Goin' On, co-written by PoP, Martin and fellow songsmith Herbie Crichlow, got only to No. 69 on Billboard's U.S. chart. But Germany fell for the song, and bsb fever swept Europe. The Boys had an edge that bands like Boyzone didn...
...Bagge and Birgisson's next chance for a big hit will come on April 16, when Jennifer Lopez's Play is released in Europe. Also due this spring is the debut effort from Amanda, a 15-year-old half-Swedish, half-French talent on Madonna's Maverick label. After that, expect to hear projects with Sheryl Crow, No Doubt's Gwen Stefani and Enrique Iglesias...
...Right now, though, dance is Salovaara's thing and the British club scene his Mecca. In 1999, he set up a label, 16 Inch Records, to produce and release both his own tracks and other artists' work. Present projects include two new singles by Darude for the U.K. market - "They want something special, a little different" - and a new spin for Swedish star Jessica Folker. With only a handful of artists in his portfolio, Salovaara is content to favor musical values over volume. "Darude went so well," he says, "I just want to keep that quality." - By Elinor Shields