Word: label
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...effective has the advertising blitz been that ginkgo products seem to be leaping off the shelves. Even old-line pharmaceutical houses are offering their versions of brain boosters. In their first year on the market, Bayer Consumer Care's new vitamin pills, spiked with ginkgo--and sold under the label Memory and Concentration Formula--took in a cool $8 million...
...Republic, is a corporate decision by Master P, 29, ne Percy Miller. The Louisiana native moved his No Limit Records from locations in Los Angeles and New Orleans last year and is building a large recording studio. No Limit is the nation's top-grossing rap label, with more than $200 million in revenues, and Master P runs a multifaceted empire that dabbles in everything from toys to film to travel. The $56.5 million he earned last year from the company and his own rap recordings ranks him 10th on Forbes' list of the highest-paid entertainers, ahead of Garth...
Nineteen cuts long and teeming with guest stars--Jay-Z, Lil Kim, Nas--the second album from hip-hopreneur Sean Combs is a sprawling, colorful tapestry with something for everyone: hard-core braggadocio, clever sampling (Christopher Cross pops up), label-conscious odes to celebrity life (Miramax and Bentley get name checks) and a few songs made for the dance floor. But the spiritual musings of the title cut and the chill of death blowing through Pain, the album's gripping cautionary street tale, show Puffy grappling with something deeper: the conflicting demands of two worlds...
...emblazoned on billboards, flyers and city buses. The Martin Agency, an advertising firm based in Richmond, designed a slick TV campaign aimed at changing the psychology of the underworld. "It was niche marketing to the bad guys," says Oliver. "They all know the name Exile. We hit on a label that explains what it does, which is get them out of the community...
Aguilera's aspirations reach beyond dreams of mere pop-chart success. "If music becomes too pop, I lose interest," she says. "The studio can be confining. I need to be challenged." RCA executive Ron Fair says the label will "not shackle" Aguilera and envisions TV and even Broadway for her too. "She's our Streisand," says Fair. This week she'll perform with solo piano at Lilith Fair, a reflection of the label's confidence in her as a true singer and not just a studio act. From now on, Aguilera is more likely to be signing autographs than asking...