Word: label
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...year ago to 15.6% today. "If we had done nothing, we faced seeing a 15% market-share slide, to 13%," says John Bowlin, the president of Kraft Foods, the division of Philip Morris that makes Post cereals. Post was not losing share to Kellogg as much as to private-label brands, which can cost one-third as much as their national counterparts and have grown from 3% of the cereal market in 1987 to 10% today. (Industry insiders dub the price spread between store-brand and name-brand cereals "the gouge...
...have-a-beer, I-love-you-man touch). But don't let the downscale bonhomie deceive you; the band is a corporate money machine. Cracked Rear View cost around $200,000 to make and generated more than $100 million in gross revenues for Atlantic Records, Hootie's label (owned, it should be noted, by Time Warner, which owns TIME...
Natchez proves the point in his own observations about the groups' progress. The album is "selling pretty well for a small release off a small label by a snotty-nosed group of kids from Newton...
...past five years as consumers have switched to fancier though still inexpensive varietals, such as Kendall-Jackson's $12-a-bottle Chardonnay. Now Kendall-Jackson, an industry innovator with $150 million in sales, alleges that Gallo's new Turning Leaf brand illegally copies the label and look of K-J's best seller. Sour grapes, retorts Gallo, whose distribution power has helped the Turning Leaf line make inroads into Kendall-Jackson's markets...
TIME: Who is Timothy McVeigh? Who are you? What moves you? McVeigh: I don't think there is any way to narrow my personality down and label it as one thing or another. I'm just like anyone else. Movies I enjoy, comedies, sci fi. The big misconception is that I'm a loner. Well, I believe in having my own space. But that in no way means I'm a loner. I like women, social life. I don't think there is anything wrong with that...