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...Jennifer Macdonald, which fills a whole room. It consists of a few canvases (actually bed frames covered with muslin) adorned with elegant arabesques burned into them with hot irons. The branding irons, 55 of them, hang from the ceiling. The squiggles they produce, one learns from the wall label, are in fact Gregg shorthand symbols, by which means the artists have filled the canvas with replications of multiple-choice answers from a survey on sexual behavior -- "More than once a week. Once a week. Two-three times a month . . ." Rarely has such a prolonged setup been followed by such...
...hear lyrics like these from the hit song One Less Bitch by the rap group N.W.A., they either blush, cringe or call for the censor. But when Bryan Turner hears the song, he can almost hear the cash register ringing. Turner, 36, is co-founder of Priority Records, the label that has carried N.W.A. (Niggers with Attitude) and other "gangsta" rappers. Formed eight years ago, Priority has built a financial fortune and a reputation as the music industry's House of Raunchy...
...time when many record labels are shying away from controversial performers, Priority is eagerly pursuing what some regard as the most foulmouthed, misogynistic and incendiary rap groups in the hood. Its growing stable of raucous rappers range from the explosive Ice Cube, who provoked public outrage nearly two years ago with songs that called for the killing of a white Jewish businessman and threatened arson against Korean grocers, to the dreaded Dr. Dre, whose lyrics have also advocated violence. Last month the Los Angeles-based firm added to its own notoriety by signing...
Turner and his co-partner, Mark Cerami, have discovered that if you're willing to ignore the heat, controversy translates into cash. Billboard has crowned Priority the industry's "hottest independent label." Priority's dozen rap artists have mined a rich vein of sales, including 13 gold records, 12 platinum and two double-platinum albums. Ice Cube's latest hit, The Predator, entered Billboard's pop and R.-and-B. charts in the No. 1 slots, the first time a rap album debuted at the top of both charts. From a bare-bones crew of three operating...
...LABEL: A&M RECORDS...