Word: label
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...worship, is the natural counterpart of the super-supermarket and the multiplex cinema. Brimming with self-confidence, these congregations -- many of them independent of established Protestant denominations -- have an increasing edge in the competitive marketplace of U.S. religion and an inexorable attraction for choosy consumers. Superchurches represent many denominational labels or no label, but nearly all are Evangelical, Fundamentalist, Charismatic or Pentecostalist, preaching a conservative theology...
COVER: Photograph for TIME by Matthew Klein; label design by Javier Romero
...tricks associated with serving size. Until the federal agency jumped into the fray, private physicians and nutritionists had been fighting a lonely rearguard action in this realm of superslim slivers and oversize wedges. A manufacturer wishing to boost the nutrient value of a cereal, for example, simply bases the label on an oversize portion. If low calories are the object, the portion becomes minuscule. Take, for example, Entenmann's fat-free Chocolate Loaf Cake, which boasts a scant 70 calories per 1-oz. serving. No one with a sweet tooth would ever cut the cake this small, argues Dr. Brian...
Physicians are leerier about another of Kessler's campaigns: restricting the promotion of drugs for purposes other than those explicitly approved by the FDA. Such "off-label" prescribing is surprisingly common in the U.S. About one-quarter of the 1.6 billion prescriptions written each year are for unapproved purposes. In the mid-1980s some drug-company salespeople began encouraging such uses, a practice Kessler views as dangerous...
Clearly, the pharmaceutical industry is suffering from a bad case of hucksterism. But policing the complex world of drug promotion will be a tougher job for the FDA than wiping the FRESH label off a carton of orange juice...