Word: labeled
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...Commission published proposals for sweeping changes to the wine sector aimed at eliminating surpluses and making wine producers more competitive. Among the key measures it's proposing are the grubbing up of 400,000 hectares of vines over the next five years in order to stop overproduction; a simpler labeling system to make European wine more attractive to consumers; and the end of all distillation subsidies. None of that went down well in France. "The proposals in their current state are unacceptable," growls Denis Verdier, head of the cooperative producers' association, whose members make one out of every two bottles...
...aren't waiting. In the conference room at Ginestet, Delpeuch shows off a bottle of his latest creation, aimed at the British market. It is the classic Bordeaux shape, but two elements stand out. The first is a screw top, rather than a traditional cork. The second is the label. The front has a huge drawing of a pretty château and announces the name: Bordeaux Classique. On the back, in English, is the lure: "Steeped in heritage," it reads, "the winemaker's philosophy was to take classic Bordeaux but deliver it in a very modern way." "There...
...with your last shred of cool. But help is at hand in the form of Colours Are Brighter, a compilation of 13 original songs[an error occurred while processing this directive] by alternative rock acts put together by Belle and Sebastian's Mick Cooke. Issued on Rough Trade, the label that evolved from the legendary punk-era London record shop, it's specifically for kids ("and grownups too" acknowledges the small print). "Go Go Ninja Dinosaur!" roots Four Tet's electro-tinged refrain on the opening track. From there, the likes of Snow Patrol, the Flaming Lips, Jonathan Richman...
...made a huge strategic mistake by stepping up plantings in the late 1990s--a move that increased production and exacerbated the already growing pressure on prices. As a result, the balance of power has shifted. "Until 2001, the mentality of producers was to say, 'I make the wine, I label it, and you take it and pay,'" says Frédéric Guiraud, who runs a regional wine-trading house called GRM. "Four years later, they're now saying, 'Do you want it? I don't care about the price. And can I have an advance...
...branding by consolidating some of the 57 separate appellations that are now marketed. Five big areas--Côtes de Blaye, Côtes de Bourg, Côtes de Castillon, Côtes de Francs and Côtes de Bordeaux--are planning to combine into a single, expanded Côtes de Bordeaux label. And the Interprofessional Bordeaux Wine Council, the main industry group, recently scrapped 1990s regulations that forbade vintners from making vin ordinaire from their lesser grapes. Get ready for Vin de Pays de l'Atlantique. This year marks the first harvest for it, and 65 winemakers have already signed...