Word: labelers
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Dates: during 1940-1949
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...have never heard, has been recorded since 1931. Don't get me wrong. I'm not talking about the "jazz classics" where you have the privilege of paying a small fortune to hear Bud Freeman and Pee Wee Russell grunt into their respective instruments on a pretty label. I'm, talking about the records-six bits down-of the Count and the Duke, of Benny Goodman and Glenn Miller, Bittle Holiday and Mildred Balley, Fats Waller and Frankle Newton, and a host of others...
Most of the record dealers in the country are feeling as though somebody had tossed an extra large hand grenade their way. Yesterday in page-large ads all over the country, RCA Victor announced a new policy of making classical records for one dollar (12 inch Black Label) and seventy-five cents (ten inch Black Label). This is about fifty per cent lower than the present Rod Seal classical prices...
...serves more as a "loss-leader" or traffic enticement. In other words, It's very hard to run a store on just jazz records alone, unless you have a tremendous volume of business. The dealers are afraid that people will but the lower-priced, lower-profit-making Black Label, and endanger their greatest source of profit...
...interesting to inspect Victor's possible motives for price-cutting--which is what this is, regardless of what it may choose to call it. First, competition has been giving it some trouble. Victor is quite willing to admit this, and the new Black Label title selections show that it is definitely trying to undersell the recent releases by competing companies. It goes on further to say that the most important reason for the change is, beyond the new purchasers reached, an altruistic desire to bring music to the masses...
...just doesn't seem possible that a company as smart as Victor would risk millions in stock and Red Seal name for a Black Label record--unless that new medium would provide a market for itself and later developments which would make it profitable. Black Label and Red Seal don't seem compatible. Black Label can exist only at over doubled volume--which Victor can't handle with its present facilities. The film process can be adapted to handle itself and the old method--consequently where the woodpile and who's going...