Word: labelers
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Dates: during 1960-1969
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...reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...
...demonstration." in the manner of a hunger-strike; it is (in intent at least) a preventative, inhibitory even revolutionary act, in the manner of a labor strike. It is a step toward the strangling of the source of labor with which the armed forces produce their product (label it as you wish...
Four organizers and one UFWOC volunteer arrived in Boston on September 1. The volunteer was Alan Moonves, a Harvard junior and SDS activist who had spent his summer at the Giumarra farms working as a trainee for the UFWOC. "At first our job seemed pretty clear cut. But the label game made it a lot harder. Giumarra managed to sell his grapes somewhere and it was our job to track them down...
Artificial Reserves. The new money goes by the awful label of S.D.R. (for "special drawing rights"). It will consist of wholly artificial reserves, set up as a separate fund on IMF's books and backed by lOUs in the currencies of participating countries. Nations will automatically be credited with S.D.R. in proportion to their regular IMF deposits, but only 30% of S.D.R. actually used need ever be repaid. The other 70% becomes a permanent increase in each country's liquid assets-"paper gold" that moneymen feel should some day become as coveted as the metal...
Fragrance at Sea. Snaith calls industrial designers "the 20th century's Renaissance men," and his own interests certainly fit that label. He is author, decorator, designer, consumer analyst, critic, raconteur, painter, gourmet cook and popular after-dinner speaker. His canvases have won respectful reviews in four Manhattan exhibits. His first book, a diatribe about trends in art and architecture called The Irresponsible Arts, drew mostly critical barbs, but Across the Western Ocean fared better. It consists mostly of the log of two trips in his 47-ft. yawl, Figaro III. In the book, Skipper Snaith, one of the world...