Word: labelers
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Dates: during 1960-1969
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...Gospel According to St. Matthew has been extravagantly hailed as the best film ever made about Christ, possibly one of the best films ever made. Nothing in my experience of De Mille-school blockbusters discourages the first label, but I think that a few pitfalls have stopped Matthew short of the summit. A silent film, Carl Dreyer's Passion of Joan of Arc, might serve as a standard to measure Matthew against, since it steered its religious theme around some of those same pitfalls on its way to greatness...
Time to Go Straight. Unlike most other shoestring satirical publications that flood the market these days, Grump carries no identifiable political label. "People get a pleasant surprise when they open Grump" says Price, "because they think any new magazine is either leftist or dirty. We are in the moral middle...
None of them actually did get by, but Goddard cited examples of attempts that might make any physician cringe. One manufacturer of a new drug wanted to label it "effective in a few" cases of cancer. Goddard said that of 127 patients treated in trials, only five had had temporary reductions in the size of tumors; to him this was not at all effective. In another instance, the maker of a long-acting sulfa, which had been clinically proved to be effective only in treating the genitourinary tract, wanted to imply on the label that the drug could be prescribed...
...unworried over competition from U.S. wines. "They are our avant-garde," says Robert Jean de Vogüé, head of Moët et Chandon. "When people come to appreciate wine, they will appreciate French champagne." The French companies do resent the fact that U.S. makers are permitted to label their product champagne. In England and on the Continent, only wine from the actual Champagne district-35,000 acres on either bank of the lazy Marne River-can legally be labeled champagne...
...group plans no public appearances until this summer, but by next fall, after having cut at least one album and several singles on the Star Club label, "we'll be the tightest, most fantastic sound at Harvard," Steve Gloyd '69, the Few's spokesman and bass guitar, predicts...