Word: labelers
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Dates: during 1960-1969
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...Seagram Building, Edgar took a typical call. Sam said he was feeling fine, but it was raining nastily in Clearwater, Fla., where he was on a visit. And by the way, the feisty father asked his son, shouldn't they market bottled cocktails under the Seagram label? Edgar smiled with satisfaction...
Under its Calvert label, Seagram this week will begin marketing the four most popular U.S. cocktails-martini, Manhattan, whisky sour and daiquiri. The first shipments will go to Connecticut and northern New York, and then the Calvert cocktails will be gradually introduced around the U.S. Sam Bronfman seems so smitten with the idea that Edgar may put out mixed drinks under the costlier Seagram label, which has always been Sam's pet trademark...
From London to Los Angeles, everything from suits and trenchcoats to cuff links and toiletries is going on sale under the James Bond label of 007-the digits that authorize Bond to kill. In Britain, where the Bond market will reach $14 million this year, promoters have lined up 20 licensed manufacturers for shoes, vodka and golf equipment, are now negotiating with one of London's largest tailors. In Italy, while philosophers ponder the meaning of Bond as the modern hero, the manufacturers are trying to grab licenses for 007 products...
...Last week Galeries Lafayette department store in Paris opened a special Bond Boutique featuring gold-colored mannequins and 007 clothing and jewelry. After a market study found Bond France's top "identification phenomenon" with men 30 to 35 years old, 14 manufacturers obtained licenses to use the 007 label. A Frenchman can put on 007 pajamas and slide in between James Bond bedsheets; he can also buy the woman in his life gold-colored underwear, an 007 negligee or a short Secret Agent Baby Doll nightie...
...legislative level, the few proposals aimed at curbing cigarette consumption have been buried in committee. Last week Washington's Senator Warren Magnuson proposed that all cigarette packages be marked with a danger label. Whether such a law can get past Democratic legislators from Southern tobacco states remains to be seen...