Word: labelers
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...recalls handling Sarah Jessica Parker at the Pudding’s 2002 Woman of the Year celebration. “She came in and handed me her coat. I put her coat up. The minute I turn around, all these women rush me and want to know what the label on her coat is. I’m a guy, I don’t know these things...
...local food broker, David Kalman, we finally did locate a bottler named Andy Crowley, who was exactly the kind of bottler we were seeking; Crowley ran Ken's, a small bottling plant outside Boston that made bottled dressing for Ken's Steakhouse, a modest Boston restaurant, and a private-label dressing for Stop & Shop. Kalman arranged to meet with Crowley at Boston's Logan Airport, but first he needed the formula for the dressing. Paul was packing to go someplace, but before taking off, he paused to scribble the ingredients for the dressing on a brown paper bag, which...
...warned us (as we had heard many times by now) that his attempts to sell celebrity products had fizzled. "If your dressing is really good," Stew said, "you've got a good shot at it since you'll sell the first bottle because your face is on the label...
...Whoa!" Paul said. "My face is on the label?" "Of course," said Stew. "How else do you get their attention?" Paul balked: "My face on a bottle of salad dressing? Not a chance in hell." Stew offered a proposal: "I'd like to set up a tasting. If your dressing is something special and you have a good label on it, I'll get Andy Crowley at Ken's to bottle it and I'll kick off your sales with a big promotion at my store." We told him that Crowley already turned us down. "Gentlemen," Stew said...
...business, but we are determined that it not turn into serious business. We devise a mock Napoleonic "N" with a laurel wreath around it for the neck of the bottle. On the label we poke fun at the usual corny hype on our competitors' bottles with Nomen Vide Optima Expecta ("See the Name, Expect the Best"), Tutto Naturale, and in place of a copyright notice, we have "Appellation Newman Controlee." As a spoof of businesses that tout their ancestry, our slogan is "Fine Foods Since February...