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...employees at Clay Aiken's record label, RCA, if they would listen to Aiken's debut album, Measure of a Man, by choice, and the response is almost uniform: a lengthy pause followed by laughter. RCA was the home of Elvis Presley, and its current roster includes critical favorites like the Strokes and the Foo Fighters. It's a rock label. Aiken, who came in second on the most recent installment of American Idol, is not only not a rocker, but, as he says in his aggressively self-deprecating way, "I'm not an artist. I'm just...

Author: /time Magazine | Title: Music: Building A Better Pop Star | 10/13/2003 | See Source »

...Aiken forged with the Idol audience, and he decided that regardless of who won on the show, RCA was going to sign Aiken. (In a deal struck with the show's creator, Simon Fuller, RCA has the right of first refusal for all American Idol finalists. So far, the label has signed inaugural winner Kelly Clarkson, her runner-up Justin Guarini and Aiken; Studdard was signed by sister label J Records.) Sanders made his name as a music executive by signing Moby. He won't say whether he's a fan of Aiken's music--"But I'm a disciple...

Author: /time Magazine | Title: Music: Building A Better Pop Star | 10/13/2003 | See Source »

...control of their music. "Simon Fuller did not create American Idol to be in the television business," says Tom Ennis of Fuller's production company, 19 Entertainment. "He created American Idol as a new way to find talent to manage and nurture." 19 is the idols' official record label--RCA is the American distributor--and Fuller, who managed Annie Lennox before inventing the Spice Girls, is Davis' contractual equal in choosing music for the Idol albums...

Author: /time Magazine | Title: Music: Building A Better Pop Star | 10/13/2003 | See Source »

...Idol audience is a record company's dream; because it doesn't have indulgent, wide-ranging tastes, it can be an artist's nightmare. Studdard got so frustrated trying to tailor his upcoming album, Soulful, to the Idol audience that in early July he called his various managers and label representatives and, according to several sources, threatened to quit. "This is my car," Studdard said, according to an executive who was on the call. "If you guys want to navigate, that's great. If you guys want to drive, then you better get a new car." Studdard is now working...

Author: /time Magazine | Title: Music: Building A Better Pop Star | 10/13/2003 | See Source »

Still, pop isn't just music. It's a package, and Aiken has had numerous frustrations with the way RCA has tried to tweak his image. Everyone--label, management and Aiken--was thrilled with Aiken's Rolling Stone cover shoot, so photographer Matthew Rolston was hired to direct a video for This Is the Night. In it the story line was...Clay Aiken does a magazine photo shoot. "They had me in this tight little vintage T shirt and jeans and a leather jacket," says Aiken. "And [Rolston] had me sing the song in one scene with this angst attitude...

Author: /time Magazine | Title: Music: Building A Better Pop Star | 10/13/2003 | See Source »

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