Word: labelers
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...above, circa 1926--died in 1971, her classic tweed jacket could have died too. She herself had kept the look alive for more than five decades. How much longer a life did a thousand-dollar jacket deserve? Ask Karl Lagerfeld. In the 20 years he has been designing the label, he has reinvented the jacket for society women and rap stars alike. TIME's Lauren Goldstein presents the evolution of a classic...
...months, it seems every celebrity with a face and a following has announced a new fashion line. Eminem, Mary-Kate and Ashley Olsen, Nelly, Jay-Z and Mexican pop idol Thalia Sodi all have theirs. Beyonce Knowles, Gwen Stefani and 50 Cent are each coming out with a label. Lenny Kravitz reportedly really wants one. And this winter Pamela Anderson broke the news that she would launch a label, capitalizing on the riot of publicity surrounding her animated series, Stripperella...
Designers are using celebrities to invoke a new message: authenticity, even antiglamour. This spring, Jacobs used Winona Ryder in ads for his secondary line, Marc by Marc Jacobs, after she wore his designs at her shoplifting trial. Director Sofia Coppola designed a line of fall bags for the same label. And this season a severe-looking J. Lo stars in Jacobs' Louis Vuitton ads. Then there's the famous Madonna Gap commercial and Coke's recent "Real" campaign starring real couple Courteney Cox and David Arquette...
...example, Pacific Sun tends to downplay rather than call attention to its house brand. PacSun stores carry the company's private-label clothing, called Tilt, but instead of stitching the name prominently on the outside of clothes, the retailer hides the logos on inside tags. The strategy provides insurance against the inevitable moment when a brand goes from In to "losers only" with customers. "When a teen decides a brand is dead," Weaver says, "they don't kill it slowly. They put it immediately out of its misery." That is also the reason PacSun stocks a wide variety of brands...
Today his business produces nearly 40,000 instruments annually--99% for export, with more than half going to the U.S. Only 20% are stamped with the Gliga label. The remainder are sold blank to wholesalers for distribution under other brand names, one reason Gliga remains relatively unknown...