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...that everything from carrots to ketchup bears some sort of "organic" label, what exactly does the designation mean? At the moment, not much--or at least not enough. But that's going to change in October, when the USDA implements four new levels of certification. Consider the label on a can of beef-vegetable soup...

Author: /time Magazine | Title: Label Reform | 8/12/2002 | See Source »

...Food Supermarkets--a chain in the Oklahoma City, Okla., area--are fighting back with more organic dairy, meats and dry goods. Kroger, the nation's No. 2 grocer, has carved out "natural food" departments in nearly a third of its 2,400 stores and is expanding its private-label organic brand, which includes cereals and potato chips, with soy milks and pasta...

Author: /time Magazine | Title: Organic Growth | 8/12/2002 | See Source »

Wild Oats may have to play catch-up for a long time. Whole Foods' sales have risen more than 20% for 10 straight quarters, and the chain has 21 new stores in development and plans for a total of 400 by 2010. The firm is steadily building its private-label brands, from bottled water to organic macaroni and cheese...

Author: /time Magazine | Title: Organic Growth | 8/12/2002 | See Source »

...expert Jacques Berthomeau singled out the more refined AOC sector. "Beneath the shelter of our Appellations d'Origine Contrôlée hide a number of wines which are mediocre, if not unworthy of the appellation," wrote Berthomeau. Widely assumed to be a badge of quality, the aoc label guarantees little more than the place where a wine was produced. Quality controls introduced in 1974 are administered by growers themselves: 98% of wines submitted pass the test. "We've lost ?152 million in AOC exports," says Elodie Pasty of the Institut National des Appellations d'Origine: "We're going...

Author: /time Magazine | Title: Vintage Advantage | 8/12/2002 | See Source »

...Mount Ramelau, or Tatamailau, as the maps label it, was once the highest point in the Portuguese empire. Located in East Timor's central region, about 30 kilometers north of Maubisse, the 2,963-m-high peak can be reached by turning off the main road to Ainaro and negotiating a rough trail to the town of Hatu Buliko, built at its base. It's easy to feel like an intrepid explorer in this backcountry. Foreign faces are seldom seen and the villagers linger to watch you pass...

Author: /time Magazine | Title: Detour | 8/11/2002 | See Source »

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