Word: labelers
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...addition, a "content label" may appear as an extra letter tacked onto the icon: V (for violence), S (sexual situations), L (crude language) and D (suggestive dialogue). FV stands not for family viewing, as I assumed, but for "fantasy violence." Used with these ratings, the V chip could be helpful to parents who aren't always home when their kids watch TV and don't want them viewing South Park or the Playboy channel. However, not all networks and cable outlets use the ratings. (NBC, for instance, has declined to use the content label.) And programs are rated by their...
...photo of little plastic packets of soy sauce. They contain the sensory equivalent of diesel fuel. This "soy" sauce is an American aberration born during World War II food shortages. Naturally brewed soy sauce contains wheat, soybeans, water and salt and is fermented and aged like wine. If the label reads corn syrup and caramel color, it's not the real thing. BARBARA TROPP San Francisco...
...companies, hotels and airlines have jumped on the bandwagon with scores of environmentally friendly initiatives. "Consumers are currently very sensitive to the environment, and you've got to take that into account," says Jacques Maillot, CEO of Nouvelles Frontieres, France's largest tour operator. "If they want a green label for tours...
...familiar with warning labels on cigarettes - now get used to boasting labels on cereal boxes. Starting Thursday, makers of cereals and breads can advertise on their packages that these foods may provide certain health benefits. Such a move was made possible after the FDA agreed with General Mills, maker of Cheerios, Total and Wheaties, that the latest research supports a label indicating that a low-fat diet that's high in whole-grain foods may reduce the risk of heart disease and certain cancers...
...ambiguous." Health information on the package of foods is certainly helpful, but consumers need to retain a cautionary attitude, says Gorman. "One thing to watch out for is how much sugar is added to a cereal. Sugar provides empty calories with no nutritional value." To qualify for the new label, a food must contain 51 percent or more whole-grain ingredients by weight...