Word: labelers
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...wardrobe of flannel shirts and torn corduroy jackets, dubbing it the grunge look. For a fashion shoot, Vanity Fair dressed Manhattan socialites and celebrities in flannel and denim. All this exploitation made the term grunge deeply unfashionable among American youth, but bands like Pearl Jam have shaken off the label, becoming better known for their music than their baggy shorts...
...proprietors had keen ears. They produced some of the first recordings by a whole string of bands that went on to national success: Nirvana, Smashing Pumpkins, Soundgarden and Alice in Chains. As soon as the bands became widely heard, however, they jumped to major labels. After Sub Pop's most promising band, Nirvana, left the company and released the huge hit Nevermind (more than 4 million copies sold) on the Geffen label, other major labels began an indie-band feeding frenzy. Bands that had been playing in taverns were being offered $300,000 contracts. Many of these groups were founded...
Vedder followed the tape to Seattle, where guitarist Mike McCready and drummer Dave Krusen rounded out the new band's lineup (Krusen was later replaced by Dave Abbruzzese). The group landed a deal with a major label, Sony's Epic, but when its first album came out in 1991, the musicians found themselves in the midst of the hype storm about Seattle bands. Nirvana exploded into prominence first, with its anthemic Smells Like Teen Spirit. When Pearl Jam drew attention as the Next Big Seattle Sound, Nirvana's Cobain seemed to bristle at sharing the limelight, dismissing Pearl...
Pearl Jam is now on probation, forced to prove that success hasn't spoiled it. The group and its record label have responded by promoting the new album very little and even holding off on making rock videos for the time being. Some critics of the band claim its members have handled their fame poorly. "I've heard Eddie Vedder complain about MTV, as if he had been bound and gagged to make the video for Jeremy and forced to sign a record contract with a major label," gripes Alternative Nation's veejay, who goes by the name of Kennedy...
...LABEL: SONY CLASSICAL...