Word: labeling
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Dates: during 1950-1959
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Those among our fellow citizens of Alabama who get hot under their galluses about the marriage of a white and a black rabbit in a children's fairy tale might profitably turn their attention to the nearest liquor store. The label of a widely sold brand of Scotch whisky shows two little dogs, black and white, and, moreover, the product is described as a "blend...
...bullets 2½ years ago. Luis got himself elected in his father's place. While brother Tachito tried to keep the country quiet under the heavy thumb of the national guard, U.S.-educated (Universities of California. Maryland and Louisiana State) President Luis tried to wipe out the dictator label. He freed the press, treated plotters with unheard-of leniency, promised free elections in 1963. even proposed a constitutional amendment that would prevent him or any near relative from following him to the presidency...
Although many private brands sell at lower prices, they are really a long-range detriment to the consumer, charges Henry Abt, president of the Brand Names Foundation. Says he: "Private labels ride the coattails of makers' brands. No private label past or present has ever pioneered a new product or improved an existing one." National food brands last year spent $105 million on research and development of new products and $476 million to advertise them. An estimated 33? of every dollar spent in supermarkets goes into products that did not exist ten years...
...National-brand advertising draws the customer into the supermarket," says the marketing director of a national dairy-product maker. "But once in the supermarket, the customer can be subtly-or not so subtly-pressured into buying the same kind of food under a private-brand label...
...shift to private labels has often been aided by the national-brand makers, who offered profit margins so small that supermarkets were forced to turn to private brands. "Take the case of detergents," says pro-national-brands Paul Willis, president of Grocery Manufacturers of America. "There's as much as a 40?difference in price on some sizes at the distributor's level." The reason: manufacturers with more capacity than orders take on a job of putting out a big-volume private label without allocating their production costs realistically...