Word: labeling
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Dates: during 1960-1969
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Douglas would require lenders to clearly label credit merchandise with 1) the true annual interest rate in percentage terms and 2) the actual consumer cost of the credit in dollars. If a $12 dress carried a $2 credit charge over a twelve month period, the retailer would have to state the fact that the interest amounted to 17%. Says Douglas: "The consumer is his own best credit manager if he has been fully and accurately informed about the true cost of credit...
...treat their cartoons merely as squiggles to relieve the boredom of the editorial page, end up boring their readers with such stereotyped figures as Uncle Sam, Justice and Lady Luck, such stock targets as drunken driving, Soviet Russia and unscrupulous landlords. To cover their own inadequacies, they often over-label until the reader misses the point for the paragraphs. "There are little figures running around labeled 'Administration,' " says the London Evening Standard's Vicky, "and if they draw a cloud, they label it 'cloud.' " Snorts Effel (François Lejeune) of Paris...
...Were the YMCA to label itself the Young Men's Protestant Association, it might be more candid," wrote William J. Whalen, English professor at Indiana's Purdue University and student of Roman Catholic youth. "Forty years ago. the Holy Office warned Catholics against joining or supporting the YMCA, 'an organization which instills indifference and apostasy . . . ' Books on sex and marriage published by the Association Press, the Y's publishing arm, present views on masturbation, premarital intercourse, sterilization, divorce and birth control at obvious variance with Catholic principles." The books' willingness to discuss the pros...
...label your story on New York City in the May 12 issue "Progress Report?" and spend a sophomoric column trying to prop up the phony question mark...
...sodium concentration of the plain water available is greater than 20 p.p.m., distilled water should be used." Many of his patients are put on bottled water when they go home. But the brand has to be specified: some bottled spring waters are laced with salts not mentioned on the label...