Word: labeling
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Dates: during 1980-1989
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Such fears are beginning to attach the unfashionable label to the "tanned look." Some sunbathers, though, insist that working up a tan goes beyond vanity. Tracey Mandell, 17, of Los Angeles, went to a salon for 30 minutes a day for two weeks before a Palm Springs vacation. Like many others, she is convinced that a parlor "base tan" effectively protects against sunburn. Some researchers agree, as long as the tanning is gradual. But many others contend it is a "myth" that a UVA base tan can provide protection. Dermatologist Gary Peck of the National Cancer Institute predicts that today...
Time and again, Andy's kitsch -- "collectibles" was Sotheby's more tactful label -- fetched upscale prices. A Miss Piggy and Kermit the Frog beach towel and other Muppet memorabilia went for $1,760. A Fred Flintstone quartz watch, still bearing its original Bloomingdale's price tag of $20, and two other cheap cartoon watches sold for $2,640. "It's not the article, it's who it belonged to," explained Steve Taenaka, a hair stylist who bid $1,000 for a Mickey Mouse watch and lost. He settled for the auction's six-volume catalog, a relative bargain...
...Disney is not just kid stuff. Under its Touchstone label, Disney is making movies that often contain more than a sprinkling of sex and mayhem. "Disney is still Disney, the one ingrained in the American memory," says Robin Williams, who stars in Good Morning, Vietnam. "But it's a different Disney, doing different things. Touchstone is from the same family, but it's a new child in town. This Minnie has nipples...
...well- meaning son-in-law, who was made chief executive in 1983. Miller gamely tried to push the company out of Walt's shadow, primarily by starting Touchstone Pictures to enable Disney to produce adult fare without compromising the company's image. In 1984 the Touchstone label produced Disney's first hit in more than a decade, Splash, in which Daryl Hannah played a frisky mermaid. But by then the company's profits and stock price were already plunging. The same day that Disney released the film, Roy Disney made a splash of his own by resigning from the board...
Cheerleading a staff of go- team- go executives, Eisner has re- animated the company' s fantasy factory with fresh ideas. From movies to theme parks to retail products, Disney is the hottest all- around merrymaker in America. The fare is no longer just for kids: under its Touchstone label, Disney makes movies with a touch of sex and mayhem. See ECONOMY & BUSINESS...