Word: labeling
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Dates: during 1980-1989
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...deal should stick to power foods. These include London broil, bourbon and Brie cheese. Such foods are easy to eat and macho (the book applies the term to both men and women). Above all, the person who wishes to dine for success should avoid dishes that the authors label as wimpy: chicken, quiche and casseroles. They can guarantee a mailroom job and brown bags for life. A power luncher is encouraged to eat things uncooked. Raw oysters, raw meat and raw onions evoke a suitable image. Food size is equally important: "Steak is macho, and the bigger the steak...
When there were relatively few wine makers and their names were mostly well known, the illustrations on labels were usually austere monotone depictions of vine rows or chateaux. With the proliferation of new vineyards in the past 15 years, more and more wineries have learned that a distinctive label can be the decisive factor in selling a bottle. Artful packaging, most notably in California, has become almost as important in the industry as the vintner's art. Says Marshall Ream of the Santa Ynez Valley's Zaca Mesa Winery: "You've got to put on a better...
Every year since 1945, Chateau Mouton-Rothschild, one of the world's greatest wines, has enhanced its name by decorating its labels with the work of the greatest artists of the time, from Picasso to Chagall. A number of smaller American vineyards have now taken label decoration a step further: emphasizing the artwork over the maker's name. Styles include art nouveau, abstract and realistic; at least one vineyard is putting photography on labels. Zaca Mesa uses several styles, clothing some of its varietals with twin panels of golden oaks and distant hills. Says Ream...
Napa Valley-based Artist Sebastian Titus and Partner Wesley Poole, who have made labels for some 50 wine makers, always sample the product before turning to the palette. Says Titus: "Consumers will buy a pretty label once, but if the wine isn't good, they won't buy it again." Moreover, the wine lover who used to be embarrassed by the rows of empty bottles in his house can now label himself an art collector...
Call them the Me generation or Baby Boomers or Yumpies (young upwardly mobile professionals). By any label, younger, more affluent, better-educated voters appear to have embraced Gary Hart's "new generation" politics. On Super Tuesday, they provided Hart with his most consistent support, according to NBC exit polls. In Georgia, for instance, Hart lost overall but led by a wide margin among 25-to 34-year-olds (28% to 19%), college graduates (29% to 20%) and those earning more than $40,000 (37% to 25%). Conceded a top Mondale aide: "There's little question about the numbers...