Word: labeling
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Dates: during 1990-1999
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After receiving reams of critical praise and attracting a load of religious followers, Martsch finally took the plunge with a major label. The collective whining of indie rock fans across the globe could be heard as the ink dried on the contract and yet another artist began the inevitable process of "selling...
...least that's how the story should go. Instead, Martsch decided that now would be the right time to create his White Album. The aptly titled Perfect From Now On left a lot of people (including the executives at his label) scratching their heads. With only one song under five minutes and most pushing eight, the album took an epic stab at capturing eternity in a few moments of sound...
...After receiving reams of critical praise and attracting a load of religious followers, Martsch finally took the plunge with a major label. The collective whining of indie rock fans across the globe could be heard as the ink dried on the contract and yet another artist began the inevitable process of "selling...
...least that's how the story should go. Instead, Martsch decided that now would be the right time to create his White Album. The aptly titled Perfect From Now On left a lot of people (including the executives at his label) scratching their heads. With only one song under five minutes and most pushing eight, the album took an epic stab at capturing eternity in a few moments of sound...
...just movies. Star Wars was the first (and probably best) multi-marketed film in history. Toys, clothing, music (yes, the theme was turned into a disco dance track), even kitchenware was sold with the Star Wars label. And it wasn't just kids that were buying the paraphernalia of the Force. Twenty-somethings in Star Wars shirts, executives with collections of Star Wars toys--business analysts would never have dreamed that they could market spaceships and laser guns to anyone over the age of 12. But they could, and they made a ton of money doing...