Word: labelling
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Dates: during 1950-1959
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...people of Prades are unlikely to forget the most distinguished of their adopted sons wherever he may be. Casals' former landlord has not yet removed from the walls of the cottage its widely famed label-"El Cant dels Ocells" (in Catalan, The Song of the Birds). It is the name of the popular folk air with which Cellist Casals, playing alone, will end this year's festival just as he ended all the others...
Evidently Monocle's still worried about the McCarthy era and the witch-hunts. Its prose and poetry are stranded between a sense of persecution and the cocktail party undergraduate skepticism which rules out being Beat or anything else with a more definitive label than lazy. America-baiting went out of intellectual fashion along with Johnny Ray, and college sophomores usually discover that if this country's not much better than most others, it's certainly no worse. Monocle hasn't made that discovery; like a little boy stealing nickles from the collection plate, it's still getting its adrenalin from...
Libby, McNeill & Libby was having trouble selling baked beans until it changed the label to a rich, dark color, emblematic of the molasses-smothered beans inside, has since redesigned nearly all its 250 labels. One manufacturer put out cotton-tipped swabs in three colors: white, pink and chartreuse. White and pink were fine; chartreuse flopped because it reminded women of baby's soiled diapers. In many cases the brighter-and sometimes the more incongruous-the package, the greater the appeal. California's Thoro-fed Dog Food watched sales jump 40% when it wrapped Fido's dinner...
...year-old chorus from three neighboring schools, gave them three months to learn their lines and six weeks to learn the music. What impressed him even more than their musical aptitude was their anxiety to please. Early in the rehearsal period, he spotted a small boy wearing a duck label, asked him if he could quack. "No," said the boy solemnly, "but I'm double-jointed...
...Maritain, "all this talk about American materialism is no more than a curtain of silly gossip and slander." He coolly measures U.S. attitudes by materialist standards and finds that the label simply will not fit: "America is not egoist; for the common consciousness of America, egoism is shameful . . . There is no avarice in the American cast of mind. The American people are neither squeamish nor hypocritical about the importance of money in the modern world . . . The average European cares about money as well as the average American, but he tries to conceal the fact, for he has been accustomed...