Word: labials
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Dates: during 1926-1926
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...idea of a competition between other parts of girls' bodies. The Mirror delicately chose the lips; offered a $100 prize, and an understudy's job in a kissy revue, for "the prettiest lips in America." For convenience and popularity, it was explained that entrants might display their labial pulchritude by smearing their lips with rouge and pressing them upon slips of paper in whatever patterns seemed most seductive. When these slips began pouring in by the thousand, the Mirror treated its "soul-starved" readers to reproductions of the smears. In smelly lunchrooms, dirty washrooms, ugly workrooms, hot bedrooms...