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...post-Labor Day moratorium on white clothing and accessories has long ranked among etiquette hard-liners' most sacred rules. As punishment for breaking it in the 1994 movie Serial Mom, for instance, Patty Hearst's character was murdered by a punctilious psychopath. But ask your average etiquette expert how that rule came to be, and chances are that even she couldn't explain it. So why aren't we supposed to wear white after Labor...

Author: /time Magazine | Title: Why We Can't Wear White After Labor Day | 9/8/2009 | See Source »

Whatever its origin, the Labor Day rule has perennially met with resistance from high-fashion quarters. As far back as the 1920s, Coco Chanel made white a year-round staple. "It was a permanent part of her wardrobe," says Bronwyn Cosgrave, author of The Complete History of Costume & Fashion: From Ancient Egypt to the Present Day. The trend is embraced with equal vigor by today's fashion élites, Cosgrave notes - from Marion Cotillard accepting her 2008 Academy Award in a mermaid-inspired cream dress to Michelle Obama dancing the inaugural balls away in a snowy floor-length gown. Fashion...

Author: /time Magazine | Title: Why We Can't Wear White After Labor Day | 9/8/2009 | See Source »

Instead, other historians speculate, the origin of the no-white-after-Labor Day rule may be symbolic. In the early 20th century, white was the uniform of choice for Americans well-to-do enough to decamp from their city digs to warmer climes for months at a time: light summer clothing provided a pleasing contrast to drabber urban life. "If you look at any photograph of any city in America in the 1930s, you'll see people in dark clothes," says Scheips, many scurrying to their jobs. By contrast, he adds, the white linen suits and Panama hats at snooty...

Author: /time Magazine | Title: Why We Can't Wear White After Labor Day | 9/8/2009 | See Source »

...Labor Day, celebrated in the U.S. on the first Monday of September, marked the traditional end of summer; the well-heeled vacationers would stow their summer duds and dust off their heavier, darker-colored fall clothing. "There used to be a much clearer sense of re-entry," says Steele. "You're back in the city, back at school, back doing whatever you're doing in the fall - and so you have a new wardrobe...

Author: /time Magazine | Title: Why We Can't Wear White After Labor Day | 9/8/2009 | See Source »

Much to the chagrin of sartorial purists, that skepticism of the Labor Day law has seeped into mainstream America. From 1960s counterculture to the present day - when would-be fashionistas get as many ideas from blogs and friends as from magazines and Fashion Week - more people than ever are breaking the rule. Even the 2004 manners bible, Emily Post's Etiquette, 17th Edition, gives the go-ahead for wearing white after Labor Day. Which may explain why some who abide by the custom themselves are now willing to compromise. Scheips, for one, "would never be caught dead wearing a white...

Author: /time Magazine | Title: Why We Can't Wear White After Labor Day | 9/8/2009 | See Source »

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