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...soul of a country, and party spin doctors are busily concocting competing visions of Britain to lure voters to the polls on May 6. The stakes are high. The Conservatives' lead in opinion polls is too narrow to guarantee an outright victory, and that might allow the Labour government to hang on by the skin of its teeth (Britain's electoral system favors incumbents), or it could result in a hung parliament, with Liberal Democrats and other smaller parties holding the balance of power...

Author: /time Magazine | Title: Britain's Election: Raiding the Obama Playbook | 4/14/2010 | See Source »

...manifesto in a derelict power station festooned with the word "CHANGE." He has promised Britons "change [they] can believe in" and at the launch reworked another familiar phrase, saying, "Yes we can ... make things better without spending more money." Prime Minister Gordon Brown, meanwhile, chose a rural backdrop for Labour's manifesto unveiling on Monday: a sunlit cornfield, the grain undulating in a virtual breeze. Britain? This looked more like Oklahoma. (See pictures of the U.K. election campaign...

Author: /time Magazine | Title: Britain's Election: Raiding the Obama Playbook | 4/14/2010 | See Source »

...Obama's campaign that they have even secured the consultancy services of former members of his team. Anita Dunn, who served as senior adviser and chief communications officer to the campaign, and her colleague Bill Knapp, a former media strategist for Obama, have been retained by the Tories. Labour has brought in Joel Benenson, lead pollster and senior strategist to Obama; his colleague Peter Brodnitz, who worked on the Democrats' 2008 congressional campaigns; and Michael Sheehan, a veteran speech coach. (See pictures of Barack Obama on Flickr...

Author: /time Magazine | Title: Britain's Election: Raiding the Obama Playbook | 4/14/2010 | See Source »

...Cameron is unlikely to duck the debate, unlike Tony Blair. In 1997 Blair, who was ahead in the polls, challenged incumbent Prime Minister John Major to a debate, but Labour then claimed that negotiations over the format had broken down. Major riposted that Blair had chickened out, and the Conservatives sent a man dressed as a chicken in pursuit of Blair for the rest of the campaign. But Blair won the election. "Labour didn't really want this debate to take place," Lance Price, who worked for Blair in Downing Street, recently told the BBC. "Tony Blair was streets ahead...

Author: /time Magazine | Title: Britain's Election: Raiding the Obama Playbook | 4/14/2010 | See Source »

...underdogs, the Liberal Democrats have nothing to lose and much to gain. As for Labour, its coffers are empty, and debates, paid for by the broadcasters, represent free air time. "I relish the opportunity to debate the issues and to set out my vision," said Brown. (See a TIME video with Gordon Brown...

Author: /time Magazine | Title: Britain's Election: Raiding the Obama Playbook | 4/14/2010 | See Source »

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