Word: labrum
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Dates: during 1980-1989
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That sentiment is echoed by an increasing number of exercise-minded Americans. "Twelve years ago, we didn't even have a consumer market," says Ronald Labrum, president of Centurion Sales Co. in Mountain View, Calif., which then concentrated on supplying gym equipment to institutions and apartment buildings. Now 25% of the company's customers buy for their homes. Declares Labrum: "It's probably the fastest-growing market segment we have...
...home gyms may be just the latest status symbol--"as swimming pools used to be," says Labrum--but most buyers are committed fitness buffs. Allan Sutton, 52, an investment adviser in New York City, dropped out of his health club about a year ago. "I find you give yourself a million different excuses not to go work out," he says. He spent about $1,500 converting the downstairs family room of his suburban Larchmont, N.Y., home into an exercise room, installing two stationary bikes, a rowing machine, a cross-country skiing machine, a Nautilus for the Home abdominal builder...