Word: lachenbruch
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What about American pride? "The only downside is the sentimental loss," says David Lachenbruch, editorial director of New York-based Television Digest. "But this is a worldwide market. People don't know where their TV sets come from. Their picture tube may come from the U.S., the circuit board may be from Malaysia, the transistors may come from Japan, and the set may have been assembled in Mexico. Consumers won't notice much difference from this deal." They're probably too spaced out by that Zenith invention, the remote control...
...line nondigital set. Given these prices, sales have been understandably sluggish. Digital VCRs will account for less than 3% of the 15 million videocassette recorders sold this year, and the high-tech TVs are not expected to fare much better. Observes David Lachenbruch, editorial director of TV Digest: "Consumers are not prepared to pay twice as much for one set with two pictures. They would rather buy two sets with one picture each." That could change quickly, of course, as the cost of the electronic components falls. "In the future," says Shinichi Makino, an executive at Toshiba, "digital will...
...hazards of the multiplicity of new TVs is that manufacturers are dazzling customers with more gimmicks and gimcracks than an average viewer needs or can afford. One of the General Electric TVs introduced earlier this month bristles with 35 buttons. Says David Lachenbruch, editorial director of TV Digest: "Consumers are confused, intimidated and overwhelmed by all the blinking lights and digital readouts...
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