Word: lachenbruch
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
...line nondigital set. Given these prices, sales have been understandably sluggish. Digital VCRs will account for less than 3% of the 15 million videocassette recorders sold this year, and the high-tech TVs are not expected to fare much better. Observes David Lachenbruch, editorial director of TV Digest: "Consumers are not prepared to pay twice as much for one set with two pictures. They would rather buy two sets with one picture each." That could change quickly, of course, as the cost of the electronic components falls. "In the future," says Shinichi Makino, an executive at Toshiba, "digital will...
...hazards of the multiplicity of new TVs is that manufacturers are dazzling customers with more gimmicks and gimcracks than an average viewer needs or can afford. One of the General Electric TVs introduced earlier this month bristles with 35 buttons. Says David Lachenbruch, editorial director of TV Digest: "Consumers are confused, intimidated and overwhelmed by all the blinking lights and digital readouts...
| 1 |