Word: lacheteau
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...Although Kiwi Cuvée is sold legally in European supermarkets, the tribunal ruled last October that the wine maker, Lacheteau, could not market it under that name in Australia because consumers would wrongly believe it was made in New Zealand. The ruling was hailed by the New Zealand Winegrowers Association, which had brought the complaint to the board. But the indignation of the Kiwis has lessened in recent days after a New Zealand blogger highlighted the apparently little-publicized fact that the cuvée is actually made for Lacheteau by a New Zealand wine maker, Rhyan Wardman. "Kiwi...
...also be seen in the "critter labels" on other nouveau French wines, such as Thierry Boudinaud's Fat Bastard Chardonnay, with its trademark hippo, and Domaine Font Mars' Cabernet Sauvignon, whose labels feature dinosaurs, a nod to the vineyard's fossil-rich soils. And the owner of the Lacheteau vineyard, Les Grands Chais de France, whose wines represent a fifth of the country's total exports, launched a line in 2005 with labels showing cartoon farm animals to indicate the types of meats that best complement the wines...
...brands still depends on quality wine-making. "This Kiwi Cuvée is a perfect expression of the sauvignon blanc grape, which is made in the Loire [valley], but with a New World attitude," says Mas. That may have been reason enough for New Zealanders to fear Lacheteau moving in on their territory - the best-selling wine in Australia is currently New Zealand sauvignon blanc. (See pictures of New Zealand...
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