Word: lachner
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Dates: during 1950-1959
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When Fred Pabst retired in 1954, leaving the company without a Pabst as an officer for the first time in 90 years, the Pabst family increased pressure on Perlstein to bring in a new man to run the company. Perlstein brought in as president Marshall S. Lachner, a vice president of Colgate-Palmolive Co., kept the chairmanship for himself. But Lachner failed to halt Pabst's sliding sales, and in 1956, for the first time in its history, the company showed a loss. Last fall Perlstein got Lachner's resignation, took over as president as well as chairman...
...Marshall S. Lachner. 41, was named president of the Pabst Brewing Co. to replace Harris Perlstein, who will continue as chairman. Born in Illinois and educated at Northwestern and Wharton School of Finance, Methodist Elder Lachner knows little about beer. But he is an old hand at selling, was with Colgate-Palmolive for 16 years, where he ended up as vice president of the keenly competitive soap division. Chief reason for the change at Pabst: it slipped from third to fourth place, behind Schlitz, Anheuser-Busch, Ballantine...