Word: lacocca
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Dates: during 1960-1969
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...Your story on Lee lacocca [April 17] was truly a tribute to America. Could he have worked his way up in any other country? I doubt...
...began to slump after the 1955 boom. To stimulate business, he dressed up some cars with extra chrome and advertised "$56 a month for the '56 Ford." Sales jumped in Philadelphia, and a fellow by the name of Robert McNamara, then Ford Division general manager, picked up the "lacocca Plan" for the entire U.S. The plan got credit for selling 72,000 extra 1956 Fords, and before the year was out McNamara had brought lacocca into Detroit to become manager of Ford truck marketing...
...Right now we have an alltime high of unfilled orders," beamed Pontiac Chief Elliott ("Pete") Estes. Ford Division Boss Lee lacocca reported that Ford sales in October's first 20 days were higher than in any comparable new-model period. Says American Motors President Roy Abernethy: "The customer is in the best buying mood we've ever seen...
...engines powering two racers in the Indianapolis "500" Memorial Day. In fact, Ford is racing all over these days, openly defying both its critics and a six-year-old industry pledge against racing or ballyhooing of speed and horsepower in order to sell cars. Says Ford Division Boss Lee lacocca: "We are going to continue to enter all kinds of competition to improve the breed...
Showing the new Chevrolets to the press last week, General Motors Vice President Semon Knudsen tossed off the prediction that 1963 will be a 7,000,000-car year. When asked why he was so much more optimistic than Ford Division Chief Lee lacocca, who figures that sales will cool down from this year's anticipated 6,800,000 by half a million or so; "Bunky" Knudsen purred: "I think Lee has made his prediction in line with his product, and I am making mine in line with my product." Ford spokesmen quickly shot back that the official predictions...