Word: lacocca
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Dates: during 1960-1969
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...John Dykstra, 63, who is rounding out his freshman year as president. Ford has increased sales by 14% over last year's rate, though its market share is off slightly to around 28% because G.M. is getting so much. Production Expert Dykstra and Ford Division Chief Lee lacocca. 37, face a vexing problem: their new intermediate-sized Fairlane is off to a fast start, but it seems to be stealing sales from the Falcon and lower-priced Galaxy. Falcon, the No. 1 compact in 1960 and 1961, is being outsold by American Motors' Rambler this year. Over...
...said no, that I had to sell 160 new cars and 40 trucks each month. They are going to have to teach cats and dogs to drive to ever sell the number of cars they want to produce and push out on dealers." Nonetheless, counters Ford's Lee lacocca, "the dealers are the first to acclaim you for coming out with new models." Jim Moran says that he takes only as many cars as he wants, adds that dealers have to be firm with Detroit to keep from being overloaded. He also thinks many dealers too rigid on prices...