Word: lacocca
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...over one-fifth. Some of the fastest sales increases this year have been reported for American Motors' Gremlin (up 40%), the Chevy Nova (up 33%) and the Plymouth Valiant (up 19%). But then the buyers are loading these relatively low-priced cars with expensive options. Ford President Lee lacocca expresses amazement at the number of motorists who purchase Pintos at a base price of about $2,000 and proceed to equip them with stereo systems for $200 each...
...lacocca, LL.D., president of Ford Motor Co. Creative involvement in the evolution of that corral of young people's vehicles [Mustang, Maverick, Pinto] has shown a balanced alertness to engineering, financial and psychological trends...
...will undoubtedly boost demand for new cars, and the import surtax (or the currency revaluations that it is designed to bring about) will make U.S. automakers' lowest-priced models competitive with Volkswagen and other big-selling imports for the first time in a decade. In Detroit, Ford President Lee lacocca beamed: "This makes Nixon's trip to China look like child's play...
...three rolled back scheduled increases averaging about 5% on their entire '72 line. The lower prices will hit hardest at financially troubled Chrysler (1970 losses: $7,600,000). Generally, Ford and G.M. officials are hoping to make up for the freeze with rapidly increasing volume. Says Ford's lacocca: "1972 cars at 1971 prices will be a helluva...
...lacocca, Sc.D., engineer and president of Ford Motor...