Word: lacocca
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Dates: during 2000-2009
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AUTOS On the Road with lacocca...
...little like an opposing general inspecting enemy lines, as Chrysler Chairman Lee lacocca flew off to Japan last week aboard his company's Gulfstream II. The first objective was Mitsubishi Motors, with which Chrysler has for some time wanted to set up joint production in the U.S. lacocca and Mitsubishi President Toyoo Tate announced that the companies in 1988 will begin making a small car in a plant to be built in the Midwest or South. The project will cost $500 million, turn out 180,000 cars a year, employ 2,500 autoworkers and create as many...
After discussing U.S.-Japan trade problems with Keijiro Murata, Minister of International Trade and Industry, lacocca went to South Korea, where he announced a joint venture with Samsung, a conglomerate that makes everything from ships to electronics. The Samsung-Chrysler operation will produce auto parts and components in Korea for export to the U.S. Both the Japanese and Korean deals underscored Chrysler's policy of not building subcompact cars in the U.S. entirely on its own. The company will now be relegating at least part of the job to foreign companies to keep costs down. ELECTRONICS Sony Complicates the Picture...