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Though the good news of Chrysler's second quarter results had become one of the worst-kept secrets in automotive history, Chrysler Chairman Lee lacocca was determined to get all the mileage he could out of the announcement. First, he picked the National Press Club in Washington as a forum to give the second quarter company statement the widest possible coverage. Then, at a pre-speech reception, lacocca presided over the presentation of small bottles of artists' ink to the members of Congress who had voted 19 months ago to give Chrysler up to $1.5 billion in federal...

Author: /time Magazine | Title: Days of Glory | 8/3/1981 | See Source »

With all the fanfare complete, lacocca gave out the news: after 27 months and $3.1 billion of losses, Chrysler had made a profit of $12 million during the second quarter. Quipped lacocca: "With our second quarter profits, we too might make a tender offer for Conoco. What the hell, everybody else...

Author: /time Magazine | Title: Days of Glory | 8/3/1981 | See Source »

Frank Trippett points his Freudian finger at 15 world figures, ranging from Lee lacocca to John Lennon, and implies they could all self-destruct because of a "pathetic private weakness." Instead of self-destructing, they have made successful contributions to our world. Self-confidence helped them...

Author: /time Magazine | Title: Letters: Jul. 6, 1981 | 7/6/1981 | See Source »

Chrysler Chairman Lee lacocca is now making a bid to expand the company's shrunken dealer base. lacocca, a former president of Ford Motor Co., is even trying to persuade GM and Ford dealers to display Chrysler models alongside their own. He is gambling that his models will outdo the competition and that he can eventually take over some franchises. One St. Joseph, Mo., dealer who has been affiliated with Ford for 24 years is now outselling Fords with Chryslers by 3 to 1 off his showroom floor...

Author: /time Magazine | Title: Out of the Red? | 7/6/1981 | See Source »

Baseball Player Reggie Jackson speaks of his importance to his sport: "I am the straw that stirs the drink. It all comes back to me." Chrysler Chief Lee lacocca recalls what happened to him while he was rising in the busi ness world: "I got pretty damn good." Chicago Realty Mogut Evangeline Gouletas awards herself an ovation on the eve of marrying Governor Hugh Carey of New York: "In Chicago, they love me. In Chicago, I am already First Lady." Novelist Gore Vidal confides why the New York Times published a favorable review of his new book Creation: "They...

Author: /time Magazine | Title: Essay: On Leading the Cheers for No.1 | 6/8/1981 | See Source »

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