Word: lacocca
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This week Ford Motor Co. will show off two new 1975 models-the Granada and the Mercury Monarch-that President Lee lacocca describes as "the biggest small cars the company has ever made." That is an understatement, and it could apply as well to much of the rest of the industry. Before the year is out, all the automakers will be loosing a herd of new "small" cars, some of which will be longer and heavier than a Mercedes 280, with which Ford executives like to compare the Granada. Not especially economical, Ford's two entries this week average...
...learning to think small. At Ford Motor Co., Vice President Lee Iacocca scored a personal triumph in 1965 with the Mustang, a car that was 181.6 in. long and weighed 2,567 Ibs. Over the years, the Mustang gained 12 in. and 653 Ibs. For the 1974 model year, lacocca, now Ford Motor president, is placing the company's bets heavily on the Mustang II, a car about the size of his original Mustang and listing at $2,895. Luxury features make it difficult to find an actual Mustang that sells for much under $4,000, but even with...
...getting the most flamboyant promotion is the Mustang II, with which Ford President Lee lacocca hopes to repeat the personal triumph he scored by bringing out the original Mustang in 1965. After years of growing longer and heavier, the Mustang has been restyled into a car a bit smaller than the original-one of the rare cases in which Detroit has shrunk the size of an existing model. The Mustang II's recommended basic price is $2,895 (about $500 more than the 1973 Mustang), but fully equipped with options it can run to more than $4,000; lacocca...
...each. Ford did not contest the charges. In fact, the company itself had first reported the tampering to authorities and transferred the four responsible employees out of its testing department. Ford also made a strong pitch for suspension of federal emission standards for 1975 and 1976. President Lee A. lacocca told the New York Chamber of Commerce that the industry "has been backed to the cliff edge of desperation," and that if the suspension is not granted, "a complete shutdown of the U.S. auto industry" could result...
...over one-fifth. Some of the fastest sales increases this year have been reported for American Motors' Gremlin (up 40%), the Chevy Nova (up 33%) and the Plymouth Valiant (up 19%). But then the buyers are loading these relatively low-priced cars with expensive options. Ford President Lee lacocca expresses amazement at the number of motorists who purchase Pintos at a base price of about $2,000 and proceed to equip them with stereo systems for $200 each...