Word: lacocca
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Dates: during 1961-1961
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...said no, that I had to sell 160 new cars and 40 trucks each month. They are going to have to teach cats and dogs to drive to ever sell the number of cars they want to produce and push out on dealers." Nonetheless, counters Ford's Lee lacocca, "the dealers are the first to acclaim you for coming out with new models." Jim Moran says that he takes only as many cars as he wants, adds that dealers have to be firm with Detroit to keep from being overloaded. He also thinks many dealers too rigid on prices...