Word: lacquerer
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...shoat. In 33 years, Glidden has expanded from a $2,500,000-a-year paint company into a $200 million-a-year concern with 37 plants in the U.S. and Canada. It turns out hundreds of products, ranging from bug poison to salad dressing, from lacquer to sex hormones. In the past two years, Glidden's new products have included a quick-drying paint (Spred Satin), sweetened coconut shreds that stay fresh until used, silicone enamel (a cross between porcelain and plastic used for washing machines, refrigerators, etc.), and a long-keeping commercial shortening for cooking. The latest project...
Most of the 400-odd TV men who gathered in Chicago last week for the Second National Television Conference were in a cheerfully self-satisfied mood. They crowded the Red Lacquer Room of the Palmer House and reported black ink on their books for the first time...
...bottles of perfume. They shopped slowly and demanded their money's worth, but they were not afraid of expensive items so long as their money was going for quality and serviceability; in television sets, they largely ignored both the low-priced portables and super-priced sets with Chinese lacquer. Most stores expected a drop in dollar volume, but still anticipated a big and profitable Christmas rush...
...strip it down to the essentials. With a flair for mechanics and enough money ($1,000 to $2,000), a kid could go on from there, transform his jalopy into a well-engineered hot rod, complete with extra carburetors, lightened flywheel, supercharger and five to ten coats of glistening lacquer...
...size). This summer Bridgeport will have a bomb loaded with suntan lotion, and before long, one loaded with paint for touching up around the house. Also in the works are gadgets which might some day become landmarks of 20th Century civilization: spray bombs for perfume, hair lacquer and under-arm deodorants...